By Kirby Scofield
Founder of BAANLYY · International real estate broker, investor & relocation specialist
Free tools · Marketing Learning Center

Get your listings found.

Five plain-English playbooks for marketing Thailand rentals and sales — Google, Facebook & Instagram, TikTok, SEO, and LINE. Each one covers why the channel works for foreign renters, how to set it up, the tactics that convert, and the mistakes that waste your budget. Enter a listing once on BAANLYY, then drive attention to it from everywhere.

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GoogleGoogleHow to get your Thailand listings found on Google Search, Maps and Google Ads — from a free Business Profile to high-intent search campaigns.Open playbook →MetaFacebook & InstagramHow to use Facebook and Instagram for Thailand rentals — expat housing groups, Marketplace, an organic Page, Reels, and Meta lead-gen ads.Open playbook →TikTokTikTokHow short-form video on TikTok puts Bangkok condos in front of relocating foreigners — organic reach, the hook, hashtags, and TikTok ads.Open playbook →SEOSEOHow to rank your listings and area pages on Google for free — on-page basics, local SEO, content that wins long-tail searches, and the technical essentials.Open playbook →LINELINELINE is Thailand's default messaging app — it's where rental enquiries actually get answered and closed. How to set up a LINE Official Account, capture leads, and follow up without being pushy.Open playbook →
How they fit together

Capture demand, then create it

Google and SEO capture demand — people already searching for a home, with the highest intent of any channel. Facebook, Instagram and TikTok create demand — putting a beautiful unit in front of someone who wasn’t actively looking and sparking the move. And LINE closes it — in Thailand it’s where the enquiry actually gets answered and the lease gets signed, so point every other channel’s call-to-action straight into your LINE Official Account. Most owners do best capturing high-intent search first, layering social reach on top, and funnelling all of it into LINE. Start with the free moves in each playbook before you spend a baht.

Already marketing on the portals?

See how to syndicate one BAANLYY listing across every major Thailand portal.

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General educational information only. We never take paid placement. Platform features, ad costs and policies change — confirm current details with each platform before acting.